Frequently asked questions
Who are Appeal Digital?
Appeal Digital are digital development specialists based in Bristol. We have a tried and tested process for building secure, engaging, SEO friendly websites and membership platforms that work. With a team that has nearly a decade of experience, we understand how the web works today.
Appeal started life as a mobile app development company building digital publishing applications in 2011 by two lifelong friends, Ben Kelly and Luke Trimmings. Since then, Appeal has created dozens of apps and websites, growing into the marketing and technology company it is today.
What value do you add?
Does your business have a digital strategy?
Think back to the last time you bought something that was more significant than your lunch. You probably searched online, read reviews and asked for opinions. The fact is that over half of buying decisions today are made before a sales person is involved. Bottom line – the way that you present your company, your message and your product online is critical.
We don’t just build websites, apps and membership platforms, we craft them so that they work beautifully. We’ll take what strategy you have, or create one if you don’t, and provide constructive criticism. You know your business, but we can help you develop a platform that your customers can find, use effectively and that will take them through their purchasing journey seamlessly.
Our services comprise of marketing and technical expertise to provide modern and functional websites and web apps that do more than just look pretty – they become the beating heart of your digital strategy.
Specifically, what do you do?
We specialise in doing two things:
1) Designing and developing bespoke WordPress websites
We have an end to end process for designing the right website for your business. From conceptualisation, to design, development and then maintenance, our team has an intricate knowledge of all the moving pieces and requirements of a modern website.
2) Membership sites and user based web applications
Whether you’re looking to deliver content for subscribers, streamline the delivery of your service, or build the ‘next big thing’ – we can help. We use the same technologies and development platforms as companies like SoundCloud, AirBnB, Bloomberg and Twitter. The result for you is a customer platform that is functional, secure and will scale with your business.
In addition to our core services, we are always experimenting with the latest in marketing and technology to support our mission of providing businesses with the team and tools to thrive. You can read about some of our ideas, tactics and experimenting over in the lab.
WordPress powers over a quarter of the web, and for good reason. It’s reliable, versatile, SEO compliant and ubiquitous as a content management system (CMS). With wide presence comes knowledge and a wide community of developers that offer plugins, integrations and support. It also means that you’re less likely to require lots of training to learn how to use your own website!
We will always use the right tool for the job. So where there is a specific need for a different CMS, we are happy to work with clients on this. It just happens that WordPress is often suitable for businesses of all shapes and sizes.
Why should I work with Appeal?
Admittedly, when it comes to building a website, you’re spoilt for choice…
We have close to a decade of experience in software, web design and development, so we are a safe pair of hands with a deep understanding of todays multi-screen market place. We’ve also developed lasting meaningful relationships with our clients and suppliers that are based on trust, straight talk and value. We think long-term and are not afraid to say ‘no’ when we don’t believe in something, or it’s not a good fit.
We’re not just digital experts but marketing professionals with a strong knowledge of how the sales funnel works, and how technology is key to the success of that funnel. Our aim is to become your reliable digital partners, an extension of your internal team, working closely with you at all times to make sure objectives are met. We have a tenacious thirst for new trends and technology, and we are experienced enough to know how today’s multi-device marketplace works.
We also pride ourselves on experimentation and testing out new things. This has seen us win awards for our work across web, mobile, VR and design. So we’re quite a versatile bunch and usually on the forefront of trying and testing new ideas.
Here are some of the things that our clients have said about us:
“Despite the fact they were turning away work, Luke actually suggested I bin one idea for an app as its prospects of ever developing any user traffic was negligible. Another big plus is Appeal will keep you abreast of developments and suggest when to schedule upgrades etc – rather than leave it you you to find your app is out-of-date and needs updating.” – Charles Christian, Legal IT Insider.
“I’ve been involved in the development of multiple event websites, and this is by far the easiest to use. Our team have enough to deal with, so having an easy to use back-end is a huge deal for us.” – James Dixon-Box, LineUp Media.
“When starting my business, I approached Appeal to help me understand my requirements and what was needed. Luke and the team have been an invaluable source of advice and have saved us a lot of money by avoiding costly mistakes. Would highly recommend.” – Tom Button, Pickapal.
“The team at Appeal have provided nothing less than a brilliant experience from the conception to execution of the projects launch.” – Tony Fasciano, Handfashioned Media.
What skills do you have in-house?
Our in-house team offers full-stack technical development alongside digital marketing and design capabilities. We also have a number of strategic partnerships with consultants, freelancers and agencies, making us well positioned to deliver thoughtfully executed websites and membership platforms.
What other support can you provide?
‘TLDR Tuesday’ (Too long;didn’t read) is for busy business owners and marketing managers. It’s a value driven weekly email with one or two quick and actionable tactics that help you keep your marketing fresh and your technology relevant. You can sign up using the form below.