Legal IT Insider
Legal IT Insider is a pioneer in the legal technology sector. Since 1995, they have led the way in providing independent news and analysis to a worldwide audience. As the first legal IT publication to launch a website, providing a platform for mobile seemed like the natural step in catering for their audience of Chief Technology Officers and IT buyers.
Mobile first approach
The brief was to rethink and reimage how key resources and content would be consumed in a mobile-first context. Some of the content for vendors and buyers had previously existed only in the form of an Excel spreadsheet so the challenge was to maintain the usefulness while adapting for mobile audiences.
“In a market where so many developers want to charge you silly amounts of money to build lacklustre apps, Appeal are a breath of fresh air. Everything was done on schedule and to a pre-agreed budget.”
Considering user experience
With deadlines always looming, adding a new platform to the mix had to seamlessly integrate with the existing workflow. The answer was a custom built API that synchronised with their WordPress CMS. This approach would allow a ‘one click’ publishing solution, pushing content to all channels simultaneously.
An easy to use mobile app for all user types that adds real value to the Legal IT Insider audience. App usage and engagement is up year over year and the new platform has grown into an effective way to build the subscriber base.