Origin Workspace is a new co-working and serviced office space situated in Clifton’s Berkeley Square. Origin is designed to meet the changing needs of small and growing businesses, entrepreneurs and startups in the Bristol ecosystem.
Origin needed a site that would become the beating heart of their digital strategy, forming the basis of their other marketing activity in time for their launch. They also needed to make sure that the site was adaptable to future changes with the ability for new content to be easily updated, uploaded and managed ongoing. They also needed something that integrated with their workspace management software to remove duplication and automate marketing processes.
Appeal really spent the time to get to know our business and what we wanted to achieve with Origin Workspace. The process of defining a strategy and executing this has been really straightforward and they’ve been brilliant from kick-off through to post-launch maintenance and support.
Building a modular site made it easy for the team at Origin to make edits over time. This approach also means that the site is better future proofed for tweaks and changes as the business offering evolves over time.
With a regular schedule of events, workshops and content, having a well designed content management system was just as important as the look and feel. With our experience of building bespoke WordPress solutions, we were able to deliver a versatile, simple and easy to use implementation of WordPress.
In addition to marketing the space, the site needed to integrate seamlessly between the WordPress CMS and the behind the scenes workspace management software in use for members. We worked with the team at Origin to seamlessly integrate the two systems.
Since its launch, the website has seen a steady increase in traffic and search engine ranking through a combination of collaboration with PR experts, our technical SEO expertise and the team at Origin Workspace. We have also integrated their workspace management software with the website, providing a joined up strategy and cohesive branding across all customer touch points.