Speciality coffee ecommerce website

Clifton Coffee Roasters

Clifton Coffee Roasters provide award winning training and support for wholesale coffee market while also providing speciality coffee to customers at home and coffee lovers.

Challenge

The existing website in place was doing okay, but after significant expansion in recent years it was time for a new look and approach. The objective was to increase online sales while better showcasing the expanding range of products, services and training on offer from the roastery in Avonmouth.

The team at Appeal have done an outstanding job and I couldn’t praise them enough. They really go the extra mile to understand your business and customer base and then build a website based around them. Right from launch, the new website has given us a boost in sales and credibility.

Ed Buston - Director, Clifton Coffee Roasters

Solution

Personalisation

We developed the ecommerce website around the idea that the experience should be personalised. Selecting whether you are a wholesale buyer or a coffee lover delivers a different set of recommended products and content, tailoring the shopping experience.

Subscriptions

What’s better than an increase in revenue? An increase in recurring revenue! We developed a subscription system allowing customers to sign up for regular deliveries of freshly roasted coffee according to their specification and frequency.

Optimised checkout process

In addition to redesigning and simplifying the checkout process, we added Apple and Google pay enabling one click payment and verification using Touch ID or Face ID. This change dramatically reduced the time taken to checkout and has subsequently driven up conversions.

Fresh new design

We evolved the Clifton look and feel, designing the site around a flexible tile based canvas so it was both intuitive and fresh for customers, but also easy to edit for the team at the roastery.

Result

The new functionality and design has seen sales increase by nearly 25% in the first three months. And by working closely with the team at ShipTheory, we have dramatically reduced the time it takes to process and ship orders through the site meaning that while the number of orders YoY has grown, the processing and related admin has decreased.

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