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Telecomms and data company in Bristol

Blackstar Solutions

The challenge

Blackstar Solutions are a telecoms and data company based in Bristol. As with many fast growing businesses, their growth had not been reflected in their website which had a dated design with outdated information on their current service offerings.

As both the business and the marketing operation had grown, it was important to ensure that the website was accurately reflecting the change in the business.

Appeal delivered a website for Blackstar Solutions that spoke to our target audience and showed our personality. After various consultations Appeal got to know how we worked and the type of clients we were trying to target before delving into the design and development. They felt like an extension of our business and really got to know how we operate. The design was clean and easy to navigate. We look forward to continually working with them as we add more pages to the site. Top marks.

Dylan Pepler- Head of Marketing

Solution

The solution

Blackstar appointed Appeal in February of 2018 to begin the process of redesigning and developing a new website to support their continued growth.

We worked with Blackstar to understand their business, who they were looking to reach, and how we could design a website that would cater for both IT directors and smaller clients where the business owner was typically the key decision maker.

The result

The new website launched in July 2018, with integrations to their CRM, enabling them to better understand the effectiveness of their marketing activity and an easy to use implementation of the WordPress CMS. The overall result – an increase in site traffic and awareness of the business resulting in more enquiries through the site.