# Appeal Digital > The website agency for technical businesses. Appeal Digital designs, builds and maintains B2B WordPress and WooCommerce websites for marketing teams in tech, engineering and science — built so in-house teams can run them and ship ideas in days. - Appeal Digital replaces inflexible, developer-dependent websites with flexible Gutenberg-based WordPress platforms that client marketing teams can manage themselves. - The agency works almost exclusively with STEM and technical B2B organisations: life sciences, AI and technology, engineering, manufacturing, automotive and professional services. - A deliberately small, specialist team of nine designers, developers and strategists based in Bristol, UK, currently supporting 80+ websites across technical sectors, with an average 56% improvement in search visibility within six months. ## Core Services - [B2B Web Design and Development](https://appeal.digital/services/b2b-web-design-and-development/): Strategy-led B2B website design and build, mapped to real buyer journeys rather than page templates. - [WordPress Development](https://appeal.digital/services/wordpress-agency/): Enterprise-grade WordPress and Gutenberg development, built flexible and secure so marketing teams can edit and extend without developer time. - [B2B Ecommerce](https://appeal.digital/services/b2b-ecommerce-agency/): WooCommerce stores built for B2B complexity — large catalogues, account-based and tiered pricing, and ERP integration. - [SEO & AI Visibility](https://appeal.digital/services/seo-ai-visibility/): Technical SEO, content and structured data work to keep clients visible in both traditional search and AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews. - [WordPress Support & Maintenance](https://appeal.digital/services/wordpress-support-maintenance/): Proactive support, security, hosting and ongoing development from a team that knows the site architecture it maintains. ## Featured Work / Case Studies - [Technology MSP WordPress build and SEO (Croft)](https://appeal.digital/work/technology-msp-wordpress-build-and-seo/): Full WordPress rebuild and ongoing SEO for a national managed service provider, moving average search position from 53 to 13. - [Automotive international SEO and enterprise WordPress website (AB Dynamics)](https://appeal.digital/work/automotive-international-seo-enterprise-wordpress-website/): Multi-language enterprise WordPress platform for a listed automotive engineering business, delivering a 42% increase in search impressions. - [Webflow to WordPress migration for a corrosion monitoring technology company](https://appeal.digital/work/technology-engineering-b2b-wordpress/): Replaced an inflexible Webflow site with a modular WordPress platform, giving the marketing team control to expand into new markets. - [Brand and B2B WordPress website for an AI technology consultancy](https://appeal.digital/work/ai-technology-consultancy-b2b-wordpress/): Brand redesign and website build for a global AI consultancy, establishing enterprise credibility with an international buying audience. - [OpenCart to WooCommerce migration for an industrial packaging supplier](https://appeal.digital/work/packaging-supplies-b2b-ecommerce-woocommerce-project/): Replatformed an industrial packaging manufacturer onto WooCommerce with a custom ordering framework, lifting sales and search visibility. - [Long-term WordPress support and AI search visibility for an industrial drives distributor (SDS Drives)](https://appeal.digital/work/drive-engineering-ecommerce-website/): Ongoing WordPress support, ecommerce development and AI search visibility work for a specialist industrial drive distributor. - [WordPress site restructure and support for a top 100 UK law firm](https://appeal.digital/work/law-firm-wordpress-website-support-development/): Moved a professional services firm off rigid templates onto a flexible WordPress platform built to support growth. - [Ecommerce website for the UK's largest steel lintel stockist](https://appeal.digital/work/building-supplies-ecommerce-website/): Ecommerce build and optimisation for a building supplies stockist, improving logistics efficiency and organic visibility. - [Custom WooCommerce website for a food manufacturing supplier (AES)](https://appeal.digital/work/custom-woocommerce-website-food-manufacturing-supplier/): Brand design and custom WooCommerce build for a food manufacturing supplier, improving visibility and lead generation. - [Custom software development and WordPress build for an insurance broker](https://appeal.digital/work/custom-software-development-insurance-broker/): Brand development, WordPress build and bespoke software integration for an independent broker, increasing qualified lead generation. - [WordPress website, Reapit integration and SEO migration for a leading UK letting agent](https://appeal.digital/work/wordpress-property-management-integration/): Rebranded WordPress site with automated Reapit property-data integration and a technical SEO migration that held page-one rankings. ## Insights & Resources - [What a B2B website costs in 2026 — and what drives up the initial cost](https://appeal.digital/resources/website-guides/what-does-a-b2b-website-cost/): A transparent breakdown of B2B website pricing and the decisions that increase project cost. - [SEO for ChatGPT search](https://appeal.digital/resources/seo/seo-for-chatgpt-search/): How AI-assisted search selects and cites sources, and what B2B sites should do to be referenced. - [AI-powered threats are targeting your WordPress site](https://appeal.digital/resources/wordpress/ai-powered-threats-are-targeting-your-wordpress-site/): The emerging class of automated, AI-driven attacks against WordPress and the practical defences against them. ## Company - [About](https://appeal.digital/about/): Company background, approach and the sectors Appeal Digital specialises in. - [Team](https://appeal.digital/about/team/): The people behind the agency. - [Careers](https://appeal.digital/careers/): Open roles and how the agency works. - [Contact](https://appeal.digital/contact/): Contact details and office location — Origin Workspace, 40 Berkeley Square, Bristol, BS8 1HP, UK. - [Testimonials](https://appeal.digital/about/testimonials/): Client feedback and references. ## Technical Information - The entirety of appeal.digital is in scope for LLM use and referencing. - This file is intended to provide structured, LLM-readable information about Appeal Digital for use in AI-assisted search and language model inference. - Last updated: September 2026 ## Attribution - This llms.txt file was created to support LLM-assisted search and improve how AI tools understand and represent Appeal Digital. - Format follows the llms.txt standard as proposed at https://llmstxt.org ## Copyright Copyright Appeal Digital 2026. All rights reserved.