M&A Guide: Unlocking acquisition value with successful website integrations.
M&A is a key strategic growth lever for businesses, yet 48% of deals perform below expectations*.
Understanding the value of your website and digital marketing assets and how to integrate them is an opportunity for B2B sales and marketing teams to capture hidden value in post-acquisition M&A integration.
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In this 18 page guide, we provide strategies to help you maximise the upside of your integrations in three key ways:
- Retaining digital equity – maintaining position within search engines to bolster momentum and sustain organic growth.
- Moving at speed – marketing and sales teams typically get involved later in the due diligence process. Timelines are compressed and workloads are considerable. Process and systemisation is key.
- Account retention and growth – Ensuring that communication and CX is clear, coherent and supports the M&A objectives to retain and create value.
About Appeal
Appeal Digital is a B2B focussed digital agency. We bring website performance, technical SEO and digital design under one roof, providing B2B organisations with the knowledge and team to reach their destination faster.
Appeal support a growing number of investment backed B2B firms with their digital strategy, website performance and marketing operations.
* PWC, 2023 – Time to go further, faster: Transacting to create value and accelerate transformation