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The website agency for technical businesses.

Websites your marketing team can actually run.

We build flexible WordPress websites for marketing teams in science, engineering and tech - so you can deliver a campaign in a day, not a sprint.

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Trusted by marketing teams across technical sectors.

We help marketing teams who are stuck with their website.

We work with B2B companies, specifically STEM and technical businesses. We start where you are today, sharpen your positioning, then build a website you can run yourself.

We build on WordPress. You might already use WordPress, but you’re not able to make the changes you need, or every change becomes a project.

If you need to move faster and take back control of your site, you're in the right place.

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Some of our work.

Technical businesses with complex briefs. A few of our recent projects.

+30% sales uplift after launch

B2B ECOMMERCE | MANUFACTURING

OpenCart to WooCommerce migration and custom ordering framework for an industrial packaging supplier.

Patrico were held back by their OpenCart website. We built a new ecommerce platform to unlock the next chapter of growth.

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+42% YoY search impressions

SEO & WORDPRESS | ENGINEERING

Multi-language WordPress website and international SEO for a global automotive testing leader.

AB Dynamics had outgrown their website. Discover how we supported a Craft CMS migration and boosted their search visibility and lead generation.

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Digital expertise on tap.

Strategy, build and ongoing support from one team fluent in marketing and technology.

B2B Web design

Sites designed around how buyers in technical sectors actually research and choose. We work out your positioning, then build a website that turns visits into pipeline.

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WordPress development

WordPress development built around your business, with flexible components and reusable blocks your team can use easily. Launch pages and campaigns quickly without waiting on a developer.

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SEO & AI visibility

Get found as search changes under AI Overviews and AI Mode. We build the technical foundation and content strategy to keep you visible where your buyers are looking today.

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B2B Ecommerce

WooCommerce stores built for complex B2B SKUs, trade pricing and longer buying cycles. Always flexible enough for your team to manage products and promotions themselves.

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Website optimisation & support

Faster page loads, a more flexible structure and better conversion. We improve the site you already have so it works as a commercial tool instead of a cost.

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WORKING WITH APPEAL

Everyone will say they're a "strategic partner" or an "extension of your team". It's probably true, but it’s not enough.

What matters: when marketing have a website they can really use, the website stops being a blocker and starts being a tool for growth. Ideas are delivered faster and the gap between "we should try this" and “done” is gone.

Closing that gap is what we do, and where we focus.

About us
9

We're a team of 9 developers, designers and strategists ready to support your team.

>
80

Sites supported and managed for our clients across technical sectors.

56
%

Average improvement in search visibility after six months working with Appeal.

Appeal have been instrumental in advancing our website and positioning us for growth online.

We very much value the solutions to development briefs we give them. Their straightforward approach and consistency make them a partner we can trust."

Stuart Turnball

Digital Strategy Lead, Michelmores

Stuck with your website?

If you can't make changes, or your website isn't performing, we should talk.

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Request a website review

Insights and resources.

Articles and insights to support your sales and marketing activity.