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Note: This case study is from 2022. While we’re still proud of it, you can view our more recent work here.

Increase in conversion rate and delegate sign ups for the Paraplanners Assembly.

The Paraplanners’ Assembly held it’s first informal gathering in 2013, where Paraplanners could listen, learn, and share ideas, experiences and insights. Since then, it has grown into one of the largest not-for-profit communities of Paraplanners in the UK, with an ever expanding library of free resources.

To launch their new brand and grow their community, they needed to simplify their user journey and showcase the person-to-person experience that they offer.

Challenge.

With nearly a decade of hosting events and offering resources, it was apparent that a major draw to the website was to design an easy to use filtering resource library.

For the Paraplanners’ Assembly to have an efficient and simplified user experience, it required building a bridge between their future events and their library of valuable resources. As events past, they become resources which can be easily found by their members continuing their professional development.

There were also questions about number of platforms that they were using to house and host all of their events.

With videos, events and other CPD resources hosted on Crowdcast and Eventbrite, their previous experience was confusing and required multiple logins to access or sign up to their events. Given it’s wide adoption and ease of integration, WordPress was a logical choice for the Paraplanners’ Assembly to bring all of this content together in one place.

Solution.

Using WordPress, we reimagined the site functionality and structure, incorporating the new branding and design language. The image lead design allowed the Paraplanners’ Assembly to showcase the new brand and the people powering the community.

CLIENT FEEDBACK

Ian Thomas

Co-Founder, Paraplanners’ Assembly

“Appeal proved to be a great partner for this project. We’re so happy with the platform that our new site will give us and how it can help Paraplanners gather to learn, fix and share in new ways in future.”

Result.

The new Resource Library migrated all of the content from multiple places into one central location with easy search features, making it more relevant and useful for new and existing members. Prior to the new site, the members of Paraplanners’ Assembly had to leave the website and login to register for events. By integrating Crowdcast and Eventbrite into the website, the friction of signing up to events was reduced significantly with an increase in sign up conversion rates.

3,100

event attendees registered in 2024 so far with an average conversion rate for events of 13.5%

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