266% year over year revenue growth for Bristol flooring company.

Knotistry provides a range of natural flooring materials giving customers the choice to shop online for ecologically sustainable flooring in their home. Their previous ecommerce store was built on the Umbraco platform and while they were growing year over year, the site was desperately slow and cumbersome for both customers and the Knotistry team to use. It was time to step things up.



Knotistry knew that an off the shelf solution was not going to work. The company had some complex requirements with a build to order rug builder and the ability to order samples. This meant that a bespoke approach would be needed with WooCommerce as the underlying platform.

Knotistry Flooring, increase sales online, wordpress agency, ecommerce developer
Knotistry Flooring, increase sales online, wordpress agency, ecommerce developer, mobile designs


A clean and fresh design brought the product catalog and brand to life online, showcasing the sustainable nature of the business and it’s products. With its clean and modern look, it enabled the business to stand alongside larger and more established players in the marketplace, providing a solid foundation for growth.

Knotistry Flooring, mobile designs, wordpress agency, ecommerce developer, custom rug builder

Build to order rug designer

The rug builder provides customers with the ability to design, size and order their own rugs directly on the website step by step.


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CRM integration

By integrating the orders of flooring samples into the CRM, the sales teams have regained hours of time previously spent on manual data entry. Now they can instead focus on following up with prospects and customers instead of inputting data.



The huge improvement across the board has delivered a profound uplift in sales and the conversion rate. Seven months after the initial launch of the site, the increase in sales had covered the initial investment seven times over.

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Project outcome


increase in revenue in the first 12 months after launch.