About Us - Appeal Digital Website Development Agency

About Us

We are a Wordpress & Magento Web Development Agency based in the heart of Bristol. Over the years, we have developed a tried and tested methodology for building secure, effective and SEO friendly websites and web applications for ambitious businesses.

Focused in our approach, we won't profess to being a ‘jack of all trades’. Instead, we work as an extension to your marketing team to support in developing the right digital solution that will get results. While we don’t specialise in areas like branding, social or PPC, we are lucky to have a network of talented external freelancers and agencies we partner with to help provide an end-to-end solution that meets your requirements.

Started by our two co-founders (and lifelong friends) Luke and Ben, Appeal started life as a digital publishing SaaS business in 2011. Since then, the two founders have shared a passion for supporting business owners in growing and making marketing easier.

5 stars

Luke Trimmings

Managing Director

Luke leads on strategy and creative for our clients. He becomes a friend that you can rely on. Always available for a chat and to give advice, provided there's coffee in his mug.

Ben Kelly

Technical Director

The brains behind the technology. Ben ensures that our entire team is using the leading technologies for each project and service we build.


Project Manager

Master puzzle assembler. Wendy makes sure that everything and everyone works together to produce the best outcome and projects that are delivered on time.


Design & UX

The person with creative vision, Rebekah takes your brand identity and brings it to the next level online. Your users won't just like the look of your new website - they'll like their experience as well.


Front End Developer

One of the most positive front end developers you'll ever meet. Rogier brings life to the design and ensures a seamless connection between the code and the experience for users.


Jr Front End Developer

Full of enthusiasm, Ollie works with guidance of our expert team to bring life to the design and ensures websites work across all browsers and devices.


Back End Developer

When you enter text and upload images to your website and everything just works - Dan is the guy that makes that happen. Logging into your CMS, you'll see his mastery connecting all of the dots.


Finance & HR

Stewart keeps us on the straight and narrow, ensuring everyone gets paid on time and we're following the rules.



Here are a list of questions we regularly get asked by clients starting new projects. If you have a question that hasn't been answered here, message us on Facebook using the link below or drop us an email at info@appeal.digital.

How much do you charge for managed hosting?

Our hosting starts at £25 ex VAT per calendar month and goes up depending on your requirements, the amount and location of traffic hitting your site alongside other factors. To learn more, and talk to us about your requirements, get in touch.

How long does it take to build a new website?

The average project takes around 3 to 4 months from our first strategy meeting through to deployment. However, some larger ecommerce and web application projects can take longer.

Can I move my current website to you to manage?

Yes. We happily support a number of clients in managing websites and applications built externally.

How long have you been trading?

Appeal started life as a mobile app development company in 2011. As technologies evolved and changed, co-founders Luke and Ben set up a new company focussed on web development in early 2017 that came to be Appeal Digital.

Do you build mobile apps?

We have a wealth of experience in building mobile applications, and come from a background of native app development. Most apps these days are built using web technologies given how efficient and fast modern mobile devices are. This means that we are able to work with clients to use modern web technologies to deliver best-in-class mobile application solutions.

Case Study – Take a look at the Legal Insider App.

What does 99.99% uptime actually mean?

We guarantee our clients 99.99% in uptime. This means that over 365 days of the year, we guarantee your website would never be offline for more than 52 minutes and 35.7 seconds.

What skills do you have in-house?

Our in-house team offer full stack technical development and specialist web design capabilities. We are very focussed as an agency, so we’re big advocates of forming strategic partnerships with consultants, freelancers and other creative agencies to provide an end-to-end solution for our clients when they require additional input as part of a project.

Case Study – Take a look at the Clifton Coffee ecommerce website.