UK Lintels is the largest single site stockist and manufacturer of steel lintels in the UK, providing unmatched speed and service to customers across the country. With a growing portfolio of product lines including concrete lintels, special lintels, windposts and more, their site requires continual improvement and maintenance to support their sustained growth.
Consistent ecommerce optimisation generates sustained organic growth for UK Lintels.
How we helped
- WordPress support
- WooCommerce development
- Search engine optimisation
Website performance to date
UK Lintels launched their ecommerce website with Appeal Digital in 2021. It was the company’s first entry into ecommerce and the site brought new features and an innovative approach to the market. With the ability to specify custom lintel lengths and a simple UI design, the site quickly captured customer’s attention and has been growing steadily since launch.
Consistent ecommerce improvement
Working on one of Appeal’s website improvement plans, new functionality and optimisations are deployed regularly to ensure that performance, user experience and new features are consistently driving growth. Over a two year period, the partnership has delivered many tentpole improvements, including:
Overhauling the checkout experience: The default checkout experience in Woo is functional but basic. We researched the best performing checkouts for B2B across different sectors and implemented a new experience to save time, reduce friction and increase conversion.
Introduced an order tracking system: Nothing ruins an experience like uncertainty. Implementing an entirely custom order tracking system around UK Lintels’ fleet and processes provides customers with real-time information on their order and delivery status.
Ecommerce focussed SEO: A consistent focus on keyword research, site performance, content structure and ongoing optimisation has increase visibility and reduced customer acquisition cost (CAC).
Product configurators for a competitive edge
By designing and developing new product configurators, UK Lintels have been able to extend a competitive advantage by providing their same unmatched speed on more sophisticated products.
The ability to design a special lintel on the site and have next day delivery is unrivalled within the industry and has contributed to overall sales growth and customer satisfaction.
Results
The consistent focus on improving all areas of the site incrementally week after week, month after month has lead to consistent year over year growth for UK Lintels.
69%
Year-over-year increase in click through rate.
25%
Year-over-year increase in sales.
