Sparkle Cleaning specialise in providing reliable, high-quality cleaning services at a simple, flat-rate price – all while remaining true to their family fun values.
318% increase in organic search impressions after website launch.
How we helped
- Website design
- WordPress development
Challenge
Sparkle Cleaning was making a growth transition from being a local commercial cleaning service provider to a national commercial cleaning service provider.
With that, they needed a website to attract a wider audience of prospects, suppliers, partners and job seekers.
“We absolutely love our new website designed by Appeal Digital. They really listened to what we wanted and completely understood our brand and what we’re trying to achieve.”
Jaclyn Haynes
Operations Manager, Sparkle Cleaning
Get a Quote – Instantly
When people want information, they want it instantly. One of the most common questions prospects ask is, ‘how much does it cost?’ We made this answer simple by designing and developing a simple quote calculator to give prospects a rough ballpark of what their weekly cleaning costs would be.
This provides the prospect with the information they want, and it helps Sparkle Cleaning but pre-qualifying sales enquiries and saving time for their sales teams.
Book an Appointment
To get face-to-face or on the phone meetings sooner, we integrated the ability to schedule accurate appointments instantly. Not just for the head office, we added the ability for different city location pages to have their own individual appointment calendars, making sure that the right people get together.
A design that matches the brand
One of the major values of Sparkle Cleaning is that they are a family oriented and fun business. They wanted their brand to outshine their competitors by showing off their personality.
We did this by promoting their company values and community projects, as well as incorporating fun elements like floating bubbles in the page design.
Result
The outcome we came up with for Sparkle Cleaning was a design that brought their brand to live – fresh and fun! Not to mention a website a website that gave clear information to prospects and job seekers and resulted in a significant increase in search visibility.
