A new site, API integration and a critical SEO migration for The Letting Game.

Challenge

The Letting Game approached Appeal Digital to implement the new brand on the web and solve three key challenges:

1. Implementing the brand: They needed an agency capable of translating their brand into a compelling digital design that would strengthen their positioning.
2. Preserve and build SEO equity: The Letting Game was already ranking well in search engines. They needed an agency with a track record in restructuring, auditing and migrating websites successfully.
3. Seamless system integration: Given the fast-paced Bristol property market, it was essential to integrate their website with their existing property management platform via an API, ensuring real-time data flow without adding administrative overhead.

Solutions

Using WordPress and it’s modular structure, we built a website that not only delivered the new branding but gave The Letting Game the flexibility they required for all their future marketing.

The integration into the AgentOS property management platform delivered a seamless experience when searching for properties across Bristol.

The Result

The new site firmly established a unique positioning for The Letting Game while maintaining and increasing their search engine placement. Six months after the launch, impressions and CTRs were up, as was their positioning on page one for ‘Letting Agent Bristol’.