Back in August 2014, Google announced that websites using a Secure Hypertext Transfer Protocol (HTTPS) connection would be the beneficiaries of a minor boost in search rankings. This provided many business with the motivation to make the change and install an SSL certificate on their to meet modern security standards. Now things are changing again. As of January 2017 with the release of Chrome (version 56), Google will begin shaming websites that do not have SSL certificates in place with a ‘Not secure’ notice planted next to your URL in the browser bar.