Origin Workspace is a co-working and serviced office space situated in Clifton’s Berkeley Square that opened in 2019. Origin is designed to meet the changing needs of small and growing businesses, entrepreneurs and startups in the Bristol ecosystem.
Climbing the search engine results for Bristol coworking spaces.
How we helped
Challenge
Origin needed a site that would become the beating heart of their digital strategy, forming the basis of their other marketing activity in time for their launch. They also needed to make sure that the site was adaptable to future changes with the ability for new content to be easily updated, uploaded and managed ongoing. They also needed something that integrated with their workspace management software to remove duplication and automate marketing processes.
“Appeal really spent the time to get to know our business and what we wanted to achieve with Origin Workspace. The process of defining a strategy and executing this has been really straightforward and they’ve been brilliant from kick-off through to post-launch maintenance and support.”
Rob Hingston
Head of Origin, Origin Workspace
Solution
Building a modular site made it easy for the team at Origin to make edits over time. This approach also means that the site is better future proofed for tweaks and changes as the business offering evolves over time.
WordPress Integrations
In addition to marketing the space, the site needed to integrate seamlessly between the WordPress CMS and the behind the scenes workspace management software in use for members. We worked with the team at Origin to seamlessly integrate the two systems.
Result
Since its launch, the website has seen a steady increase in traffic and search engine ranking through a combination of collaboration with their marketing team and our technical SEO expertise. This collaboration has resulted in reaching the top of page one for many key terms and phrases locally.
We have also integrated their workspace management software with the website, providing a joined up strategy and cohesive branding across all customer touch points.
