Increase in conversion rate and delegate sign ups for the Paraplanners Assembly.

Challenge

With nearly a decade of hosting events and offering resources, it was apparent that a major draw to the website was to design an easy to use filtering resource library.

For the Paraplanners’ Assembly to have an efficient and simplified user experience, it required building a bridge between their future events and their library of valuable resources. As events past, they become resources which can be easily found by their members continuing their professional development.

There were also questions about number of platforms that they were using to house and host all of their events.

With videos, events and other CPD resources hosted on Crowdcast and Eventbrite, their previous experience was confusing and required multiple logins to access or sign up to their events. Given it’s wide adoption and ease of integration, WordPress was a logical choice for the Paraplanners’ Assembly to bring all of this content together in one place.

Solution

Using WordPress, we reimagined the site functionality and structure, incorporating the new branding and design language. The image lead design allowed the Paraplanners’ Assembly to showcase the new brand and the people powering the community.

Results

The new Resource Library migrated all of the content from multiple places into one central location with easy search features, making it more relevant and useful for new and existing members. Prior to the new site, the members of Paraplanners’ Assembly had to leave the website and login to register for events. By integrating Crowdcast and Eventbrite into the website, the friction of signing up to events was reduced significantly with an increase in sign up conversion rates.