Hayes Parsons is one of the South West’s largest independent insurance brokers, focusing on a number of key sectors. One of their subsidiaries, Combined Market Traders Insurance Association (CMTIA), leads in providing insurance to independent market traders across the UK.
Custom software development reduces admin and improves scalability for south west insurance firm.
How we helped
- WordPress integration
- Software development
- Digital strategy
Challenge
Hayes Parsons approached Appeal Digital for support with custom software development and WordPress integration to enhance their policy purchase journey.
While customers could already purchase policies online, the experience was inconsistent and delivered through an iFrame widget. This method functioned adequately but failed to reflect the premium service for which Hayes Parsons and CMTIA were renowned.
Solution
In collaboration with the Hayes Parsons team, Appeal developed a custom software solution featuring an API-driven front-end. This solution seamlessly integrated with both their WordPress website and their insurance software platform, Genesys.
Compared to the previous system, this approach delivered a more seamless customer experience and unlocked new functionality and faster development cycles.
Result
The close collaboration between Appeal, Hayes Parsons, and Genesys has delivered a superior experience for customers purchasing and renewing policies. Not only has the customer experience improved, but the solution also requires far less administrative and human intervention, enabling greater scalability and growth.
Appeal continues to support and enhance the solution, adding new features such as abandoned cart follow-ups and improved reporting.
