UI/UX Designer


£32k-£36k doe


Full Time



About us

At Appeal, we deliver best-in-class digital projects for high-growth B2B companies worldwide.

We primarily use WordPress, which we enhance with our own boilerplate and extensions to create a superior platform, optimised for B2B marketing.

About the role

We’re looking for a UI/UX Designer who will work across our team to deliver compelling and engaging websites that are remarkable.

Creativity is just the start. We’re looking for someone with a commercial savvy; able to translate strategy into clear, compelling user interface designs that increase engagement and conversions.

  • Work with UX designers to build storyboards, site maps, and conceptual designs
  • Conduct user research to inform UI layout decisions
  • Design dropdown menus, site layouts, and other aesthetic elements
  • Track human-computer interactions created by particular UI designs
  • Present concepts and defend design choices during creative and client reviews
  • Analyze consumer responses and monitor website traffic to inform revisions and improved design
  • Develop visual design and layout best practices

Your responsibilities

  • Develop compelling website designs for our B2B clients from concept through to completion.
  • Presenting concepts and defending design choices during creative and client reviews and meetings.
  • Ensuring that UI and UX decisions deliver on the project and client objectives.
  • Maintaining best practice and ensuring that all design output conforms to WCAG 2.1 AA accessibility standards.
  • Improving our internal design process and boilerplate frameworks to drive best practice and reduce inefficiency.


  • This is a full-time permanent role on a hybrid basis. We would expect you to be able to attend our town hall meeting once a month at Origin Workspace in Bristol. Ideally, you would be able to come into the office once or twice a week but this is not essential.
  • Overtime may be required to ensure that projects are delivered on time but this is rare.

Minimum requirements

  • Expert competence using Figma and XD. You will be able to produce functional prototypes that can be demonstrated to clients and development teams.
  • Excellent communication skills, able to competently explain and defend work based on commercial rationale.
  • Attention to detail is absolutely critical. Our development team look to our designers as arbiters in good taste and high quality!
  • Some experience in using page-builder tools like Elementor or Webflow is desired but not essential.
  • A good awareness of technical SEO and the approach to creating performant websites.
  • Fluent in English, equivalent to IELTS 8 or higher.


Apply now

Complete the form below to apply for this role. If you have any special requirements or have a question about the role, please contact luke[at]appeal.digital

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