UI/UX Designer

About us

At Appeal, we deliver best-in-class digital projects for high-growth B2B companies worldwide.

We primarily use WordPress, which we enhance with our own boilerplate and extensions to create a superior platform, optimised for B2B marketing.

About the role

We’re looking for a UI/UX Designer who will work across our team to deliver compelling and engaging websites that are remarkable.

Creativity is just the start. We’re looking for someone with a commercial savvy; able to translate strategy into clear, compelling user interface designs that increase engagement and conversions.

• Work with UX designers to build storyboards, site maps, and conceptual designs
• Conduct user research to inform UI layout decisions
• Design dropdown menus, site layouts, and other aesthetic elements
• Track human-computer interactions created by particular UI designs
• Present concepts and defend design choices during creative and client reviews
• Analyze consumer responses and monitor website traffic to inform revisions and improved design
• Develop visual design and layout best practices

Your responsibilities

• Develop compelling website designs for our B2B clients from concept through to completion.
• Presenting concepts and defending design choices during creative and client reviews and meetings.
• Ensuring that UI and UX decisions deliver on the project and client objectives.
• Maintaining best practice and ensuring that all design output conforms to WCAG 2.1 AA accessibility standards.
• Improving our internal design process and boilerplate frameworks to drive best practice and reduce inefficiency.

Commitment

• This is a full-time permanent role on a hybrid basis. We would expect you to be able to attend our town hall meeting once a month at Origin Workspace in Bristol. Ideally, you would be able to come into the office once or twice a week but this is not essential.
• Overtime may be required to ensure that projects are delivered on time but this is rare.

Minimum requirements

• Expert competence using Figma and XD. You will be able to produce functional prototypes that can be demonstrated to clients and development teams.
• Excellent communication skills, able to competently explain and defend work based on commercial rationale.
• Attention to detail is absolutely critical. Our development team look to our designers as arbiters in good taste and high quality!
• Some experience in using page-builder tools like Elementor or Webflow is desired but not essential.
• A good awareness of technical SEO and the approach to creating performant websites.
• Fluent in English, equivalent to IELTS 8 or higher.

Apply now

Complete the form below to apply for this role. If you have any special requirements or have a question about the role, please contact luke[at]appeal.digital