Think about it this way – we all know to turn our electronics off when we’re not using them to save power, but what is a web server other than a computer that is always on? You also might not know that a computer consumes more energy, thus producing more CO2 if it is not running on renewable energy when it is performing intensive tasks. In short, the more work needed to server your website to your prospect or customer, the more energy is needed.
The issue
You would think that most hosting providers would go for renewable energy, but most data centres are located in areas of high population and require an extreme amount of power to run. For most hosting providers, while it might be becoming more of a priority, it’s a massive mountain to climb with renewable options often not readily available.
It isn’t just hosting either. A heavy website will have an environmental impact at every step;
- The servers at your web host will have to work harder.
- It’ll take more effort to transfer your website through your broadband, cable or mobile data network.
- Inside your home or office, your WiFi router will consume more energy getting the website to your device.
- Your device will need more power to render your website.
So how can we reduce our impact?
How can you do your bit with your website? For anyone that’s attempted to optimise their website for better page speed or SEO, these steps will be familiar;
- Use smaller and lighter images, favouring next-generation formats (WebP).
- Optimise and minimise CSS, JS and HTML.
- If you don’t need it on initial page load, load it later… AKA, ‘lazy-loading’.
- Drop any unnecessary scripts.
- Avoid using heavy and messy page builders like Squarespace & Wix.
It’s widely known that a fast website has a positive important impact in search engine ranking, but it’s important to not forget the environmental impact as well.
If you’re looking to make your WordPress website leaner and greener, drop us a message or call 0117 244 5858.
