B2B website design and development

Creating a website for your business can be daunting.

Appeal Digital is a Bristol based B2B web design agency with an expert team and a proven track-record in designing and developing enterprise WordPress websites.

Talk to us about a project

Agency Expertise

Why Appeal?

When shortlisting a web design agency, you’re spoilt for choice. This makes it even more important to find an agency that understands your challenges, market and goals.

Here’s what to expect working with us.

Experience.

Our team in Bristol understands B2B marketing inside and out, along with the technical requirements to support your strategy.

Digital-first.

We’re able to support everything from technical SEO, site security, performance, accessibility and more – giving you one point of contact for digital.

Communication.

Your account manager will keep you updated through every step of the web development process.

B2B feature set.

We actively build and optimise a WordPress boilerplate packed full of features and components to deliver engaging B2B websites, faster.

A-Team.

Commercial impact is the name of the game and you can count on the Appeal team to act with integrity and honesty in our dealings with you. We care and we’ll own the results.

How Appeal can help.

UX & customer research

Use insight as your unfair advantage. Work with us to gain a deeper understanding into your customers, users and stakeholders and we’ll translate this into digital success.

UI and web design

Translate your brand into a digital lead generation engine. We’ll work with you to research and design a UI that demands engagement, transforming clicks into leads.

Enterprise WordPress development

We support enterprises at different stages of growth to deploy B2B websites that scale. If you’re serious about scale, your website needs Appeal.

Systems integration

Connect the dots and remove the silos in your business. Our development team works with external platforms and APIs to remove the barriers to efficiency and innovation.

Content planning and artworking

Our SEO-focused approach ensures a sitemap and site structure with targeted keywords and content planning to grow awareness and market visibility.

SEO & domain migrations

We can support your rebranding and M&A activities with a comprehensive process to preserve visibility when migrating or moving a domain.

Applicant tracking system (ATS) integration

Streamline recruitment with applications in one centralised location. We’ll integrate your WordPress website and ATS to reduce admin and improve the employee experience.

“Appeal delivered a website that spoke to our target audience and showed our personality. After various consultations Appeal got to know how we worked and the type of clients we were trying to target before delving into the design and development. They felt like an extension of our business and really got to know how we operate.”

Dylan Pepler

Head of Marketing, Croft

The Appeal B2B web design process

Learning

To deliver transformational impact online, we need to understand the ins and outs of your business and your goals. This starts with a kick-off workshop to gather the information we need and define our customers and stakeholders so we can build a strategy and a plan for change.

Planning

Our insights and data underpin the sitemap, migration plan and website design concepts that are created in the planning phase. You’ll decide the direction we take and how we proceed into the subsequent phases.

Throughout the planning phase, we work with stakeholders across your organisation to ensure that all functions and requirements are translated into the specification.

Designing

We’ll build out the concepts into fully formed designs. We will customise our B2B website boilerplate to meet your specific requirements and ensure that we meet accessibility and performance goals.

Development

While our development team works on bringing the plan to fruition, we’ll support you or external copywriters with executing on the content plan.

Testing

You only get one chance to make a first impression. That’s why we work through three specific rounds of testing, ensuring that everything is delivered in accordance with a detailed specification.

SEO migration

The last thing you want during a website launch is to lose hard-won search visibility. We’ll execute our migration plan to ensure you maintain equity and positioning.

Launch

Leveraging over a decade of experience of B2B website launches, we deploy your site against our checklist to ensure security, stability and a smooth start.

Monitoring

The launch is just the beginning. We’ll check in to ensure our plan is working and recommend any appropriate changes and further actions. Learn more about post-launch support and improvement here.

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Some of our work.

Results are what matter most. Here’s a selection of our work.

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