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Note: This case study is from 2023. While we’re still proud of it, you can view our more recent work here.

WordPress website, Reapit integration and SEO migration for a leading UK letting agent.

The Letting Game is Bristol's top independent letting agent and third ranked in the UK, founded in 2009 to reimagine how a letting agency should work.

A rebrand had sharpened how the business explained that model. The website needed to catch up, without losing any of the search visibility the agency had spent years building.

Challenge.

Three things had to happen at once, and two of them carried real risk.

  1. Turn the new brand into a working website. The rebrand had defined the positioning. It needed a digital design that made the difference obvious to landlords and tenants in a fast moving Bristol market, on a site the team could keep evolving afterwards.
  2. Protect hard won search equity. A restructure of this size puts rankings on the line. The Letting Game competes for some of the most contested local property terms in the region, and losing ground during migration would have cost real revenue.
  3. Stop the double handling of property data. Listings lived in the property management platform. Keeping the website in step meant manual work for a team who had better things to do, and a constant risk of properties showing as available when they were not.

Solution.

Brand delivered, flexibility retained. The site was built on WordPress's modular block structure, so the new identity landed in full while the marketing team kept the ability to build and adapt pages themselves. New landing pages, new campaigns and new service areas do not need a developer.

A live connection to the property platform. An API integration pulls property data straight through to the website, so listings, availability and details stay accurate without anyone rekeying them. The Letting Game has since moved to Reapit, the dedicated sales and lettings platform used by thousands of UK agency branches, and we supported in migrating the integration to that platform.

A migration handled properly. Redirects, URL structure and technical SEO were mapped and executed as part of the build rather than bolted on afterwards. The restructure was treated as an SEO project with a website attached, not the other way round.

Result.

Six months after launch, impressions and click through rates were both up, and The Letting Game had strengthened its position on page one for "Letting Agent Bristol", one of the most valuable terms in its market.

Day to day, the difference is that nobody is maintaining the website by hand. Property data flows through automatically, and the marketing team builds what it wants, when it wants.

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