WordPress Development.
WordPress development that puts you in control of your website.
Our approach to WordPress means less plugins, more flexibility and a structure that is optimised around the needs of B2B marketers.
Not all WordPress sites are created equally.
WordPress can be the most flexible platform on the web. It can also be a nightmare.
The difference is how it’s built. Too often we'll meet businesses with a WordPress site held together with plugins and rigid templates. Every change becomes a project and a pain.
Our approach is to build functionality into the WordPress editor, giving you a block-based structure that you can run and change over time.
OUR WORK IN NUMBERS
in our team of designers, developers, strategists and project managers.
under management for B2B clients across the UK and around the world.
experience designing, developing and supporting high performance websites for B2B businesses.
If any of this sounds familiar, we should talk.
Changing a headline or adding a section becomes a support ticket. Marketing slows to the speed of the dev queue, and the small improvements that compound never get made.
A pile of third-party plugins and inherited code means every update risks breaking something. Fear of change is its own kind of bottleneck.
Weak security is usually a build problem, not a WordPress problem. Shared hosting, unmanaged plugins and no monitoring put your site, data and reputation at risk.
CRM, ATS, ERP, custom APIs — when the site can’t talk to the systems the business runs on, someone ends up rekeying data and leads slip through the gap.
You inherited a site only its original developer understands. That’s not ownership - it’s dependency, and it gets more expensive the longer it’s left.
Recent WordPress projects.
Explore some of our recent work for clients on WordPress.
THE PROCESS
Strategy, design and build, from one team fluent in marketing and WordPress.
We work out what the website is actually for before we design a thing. Then we design around your buyers and build on a flexible platform your team can run.
1. Customer research and positioning
Most sites are built without a confident answer to "what is this for?" We start there - mapping your buyers, their research journey and the decision your site needs to drive - so what we build performs rather than just exists.
2. SEO migration and content planning
Sitemap, structure and keyword strategy planned up front. When we migrate, we protect the search equity you have and build from there, so we don't lose momentum.
3. Prototyping
We prototype fast, using AI to turn the strategy into working layouts in days rather than weeks. You see and react to real structure early, so decisions are made on something tangible, not a static mock-up, and nothing expensive gets discovered late.
4. UI design
We prototype fast, using AI to turn the strategy into working layouts in days rather than weeks. You see and react to real structure early, so decisions are made on something tangible, not a static mock-up, and nothing expensive gets discovered late.
5. Development
We prototype fast, using AI to turn the strategy into working layouts in days rather than weeks. You see and react to real structure early, so decisions are made on something tangible, not a static mock-up, and nothing expensive gets discovered late.
6. Systems integration
Connect the site to the tools your business already runs on - HubSpot, Salesforce, applicant tracking systems and custom APIs - so enquiries land where sales works and nothing slips through the cracks.
7. Launch and monitoring
A launch checklist honed over a decade of B2B launches, then we watch how it performs - checking the plan is working and handing your team a platform they keep improving, with us on hand when you need us.
B2B WORDPRESS AGENCY
A platform you own, built to move at your pace.
WordPress gives you a platform you actually own. There's no lock-in, no licence fee, and it's built so any agency could work on it later.
It's proven at the scale of Disney, Sony Music and Microsoft and its flexible editor means your team can build, launch and iterate on campaigns without waiting on a developer.
And with over 40% of the web running on it, search engines read it well, giving you the control over structure and URLs that technical SEO depends on.
CLIENT FEEDBACK
Tassia Porto
Head of Digital Marketing
"I've worked on a lot of websites over the years, but the one developed by Appeal gives us the most control.
The fact we can make changes quickly without needing to go back to the agency means everyone can focus on moving faster and getting more done."
HOW WE CAN HELP
Our approach to WordPress for B2B marketing teams.
Our approach to WordPress makes us the perfect partner for your B2B marketing team.
Component-driven build
We build on a WordPress boilerplate packed with reusable, brand-matched components — so your team builds new pages from parts that already work, and we spend our time on the things that add real value, not the basics.
WordPress editor
The block editor means your marketing team builds campaign and landing pages themselves. Modular, not rigid templates — build, launch and iterate without the tech getting in the way.
Custom integrations
HubSpot, Salesforce, applicant tracking systems, custom APIs and third-party platforms — connected so the site works with your business, not alongside it.
Enterprise security and hosting
Containerised environments, no shared hosting, firewalls, security monitoring and a strict update process on staging — a managed security layer on top of WordPress’s own.
Multisite, multilingual and scale
Multisite configurations, multilingual sites and international SEO for businesses operating across brands, regions and languages.
Technical SEO and domain migrations
Keyword research, clean URL structures, and migration plans that preserve search equity through rebrands, M&A and platform moves.
Frequently asked questions.
Considering a new website for your organisation? Here are some of the questions we're often asked.
Page builder tools like WebFlow have become more capable in recent years. We’ve seen solutions like Wix and Squarespace become viable solutions for simpler brochure websites and start up businesses.
At Appeal, we’re focussed on high-growth B2B enterprises with more complex and custom requirements. We always recommend a custom WordPress site and an Enterprise WordPress solution when;
- You need to achieve rapid growth in a competitive market environment.
- You need greater control and governance over your brand to ensure it's used correctly across your website.
- You need a level of customisation that is not possible with off-the-shelf builders.
- You need flexibility and customisation for SEO (for example, URL structure control).
- You need an exceptionally performant site with clean code.
- You need to manage custom integrations with third party platforms.
- You want to maintain a professional reputation with a best-in-class build.
- You want to own your site and control your digital asset.
Still not sure? Get in touch to discuss your requirements or read our article outlining when to use page builders vs custom themes.
Weak security is a common misconception of WordPress.
WordPress’ strength is also its biggest weakness – anyone can use it. This means that anyone can spin up a server, install WordPress and add a litany of poorly managed plugins and inefficient code.
At Appeal we take a strict approach to managing secure environments for our enterprise WordPress clients, including, but not limited to;
- Regular scheduled audits and updates on a staging environment.
- Ensuring no clients share hosting environments.
- Providing firewalls and security monitoring.
- Minimising the use of third party plugins.
- Applying a containerised structure for all environments.
- Supporting with vulnerability disclosure programs.
Security in any technical context is like a seatbelt – if it’s not properly used, it doesn’t work.
If you have specific requirements around enterprise security, get in touch.
Gutenberg was introduced as a part of WordPress 5.0. It is a block editor designed to overhaul and simplify content creation.
Unlike the classic WordPress editor, which resembled traditional word processing software, Gutenberg enables users to build rich, multimedia experiences naturally with its block-based structure. Each element—be it text, images, videos, or widgets—is treated as an individual block, allowing for greater flexibility and creativity in web design without the need for custom code.
This modular approach simplifies the process of creating complex layouts and integrating various types of content, making WordPress even more accessible to diverse users and creating a more seamless integration of design and content. With Gutenberg, the emphasis is on ease of usability, encouraging both beginners and experienced developers to enhance site functionality effortlessly while maintaining control over aesthetics and performance.
Yes. We provide managed hosting to over 100 organisations in Bristol and beyond.
Our managed hosting offers security and peace of mind, combining all costs related to your WordPress website into a single invoice with a dedicated point of contact.
We frequently collaborate with organisations that initially had their websites developed by a different agency but are now seeking a specialised WordPress team to enhance performance and implement ongoing improvements.
Our process begins with a comprehensive audit to assess your website’s architecture and design, determining how quickly and cost-effectively we can make necessary improvements.
After completing the audit, we will provide detailed recommendations and actionable steps to guide you to success.
Get in touch to start your audit or learn more about our WordPress support and improvement services.
A site with a standard set of 20-25 components starts at £12,995 + VAT. This covers strategy, design, build and all elements of the SEO migration. Things that will drive the cost up will include:
- Additional components
- Integrations with third party platforms and systems
- Additional time for design
- Content production support (we work with a series of closely vetted third parties who can support with copywriting, photography, illustration and brand).
Stuck with your website?
If your website isn’t keeping pace with your business, let’s talk.