SEO & AI visibility.
We help you get found - wherever your prospects search.
AI is changing how buyers find suppliers, pushing your current ranking further down the page. We help technical businesses build visibility wherever their customers are looking, whether that’s Google or ChatGPT.
What worked before is no longer getting results.
SEO used to mean ranking in ten blue links, but that’s changing fast. AI Overviews answer the question without needing to click, buyer research is fragmenting and your impressions can hold while your site traffic quietly dips.
For marketing, it’s pressure in multiple directions. The expectations around lead quality and pipeline remain, all the while the ground is shifting.
We can help you navigate this change by combining solid technical foundations with a clear strategy to keep you visible where your prospects are researching and evaluating.
OUR WORK IN NUMBERS
in our team of designers, developers, strategists and project managers.
the average improvement in search visibility our clients gain, 6 months after engaging us.
experience designing, developing and supporting high performance websites for B2B businesses.
If any of this sounds familiar, we should talk.
AI Overviews are answering the query before your result gets seen. The traffic you used to convert is being intercepted higher up the page.
When a buyer asks an assistant for suppliers, you’re not in the answer. If competitors are being cited and you’re not, you’re invisible at the exact moment of research.
Staying visible means consistent, quality content, but your website can't keep up. Your success is held to ransom by an ineffective platform.
Visibility for the wrong queries is vanity. Without a strategy tied to your sales data, effort goes to terms that never become pipeline.
Slow pages, messy structure and thin schema make you harder for both Google and AI systems to understand, trust and cite.
Some of our work.
Explore some of our work supporting SEO and AI search optimisation.
+149% increase in AI mode citationsENGINEERING / PROFESSIONAL SERVICES
Website optimisation leads to improved AI visibility for industrial drive distributor and service provider.
Structured content and a clear strategy mean that ChaptGPT, Claude and other LLMs are more likely to recommend SDS for key queries.
SEARCH FUNDAMENTALS
The foundations and the process to stay visible.
We'll work with you across key areas to ensure that we're not just building your visibility, but we're building the right visibility.
Customer research & positioning
The first step is understanding your buyers, their research journey and sources of information and getting to grips with what’s going on in your market. Every decision we make on strategy needs to be informed by the data before we jump into action.
Technical SEO foundations
Site speed, clean structure, crawlability and structured data (schema) are the groundwork that make you eligible to rank and to be cited by AI systems in the first place. We’ll work to resolve any issues that are holding back opportunity first.
AI search & GEO
We optimise for how AI Overviews, AI Mode and assistants like ChatGPT select and cite sources — clear, structured, authoritative content that answers the questions your buyers actually ask.
Keyword and intent strategy
Grounded in your sales data and interviews with your teams, so effort goes to the terms and questions that lead to enquiries - not vanity rankings. Especially important for niche, technical keyword sets.
Content velocity
A steady flow of quality pages and content - accelerated with AI used properly, layered onto a structured platform, so you publish faster without the brittle, generic output of prompt-only approaches.
Measurement and reporting
Tracking that goes beyond guesswork and blue-link rankings, to visibility in AI answers, so you can see (and evidence) where you’re showing up as search changes.
OUR APPROACH
Strong fundamentals first. No shortcuts.
Changes in how buyers search means we adapting to new tools, methods and approaches. But the fundamentals remain - visibility is earned.
AI Overviews and LLMs draw on sites that are technically sound, well-structured and genuinely authoritative.
So we don’t chase hacks or gimmicks. Tactics that game a system get penalised, ignored or simply stop working the moment the rules change.
We’ll build for long-term, sustainable visibility that will keep you found as the landscape continues to shift. If you’re after a quick hack or need results overnight, we’re not the right fit.
CLIENT FEEDBACK
Dylan Pepler
Head of Marketing
"Appeal helped us to understand which services and solutions we could realistically rank for, and then supported in building a strategy around that.
We've seen consistent growth in our impression share and the website is generating more leads as a result of the work."
Frequently asked questions.
We've captured some of the questions we're asked most frequently. Something we've not covered? Get in touch.
No - but it’s changing fast. Buyers still research; they just do it across AI Overviews, AI Mode and assistants as well as classic results. The work shifts from chasing ten blue links to being the clear, structured, authoritative source that both Google and AI systems trust and cite.
It’s optimising to appear in AI-generated answers — AI Overviews, AI Mode, and assistants like ChatGPT — rather than only in traditional rankings. It rewards clear structure, strong technical foundations, credible content and schema that help AI systems understand and cite you.
We combine technical foundations (speed, structure, schema) with content that directly answers the questions your buyers ask, published with enough consistency to build authority. We track visibility in AI answers, not just blue-link rankings, so you can see progress.
Yes. We start with a technical and content audit to find where the fastest, most valuable gains are, then give you a prioritised roadmap. Because we build platforms too, we can implement the technical fixes as well as recommend them.
We’re specialist in working with STEM and technical B2B businesses. Our clients often have niche keyword sets, specialist audiences and long buying cycles. We understand the sector and the search landscape - and, because we build the platforms too, we can act on the technical foundations rather than just recommending them and sending you a monthly report.
That combination matters more than ever as search goes AI-first: the fixes that make you visible to AI systems are technical, and we can make them. One team, one point of contact, tied to your commercial outcomes.
Stuck with your website?
If your clicks are slipping and your WordPress site is nowhere to be found in AI answers, we should talk.