Website optimisation and performance.
Make your WordPress website work harder.
We'll optimise your website and keep improving it, so it works as a tool for growth, not an obstacle you have to navigate.
A successful website is never finished.
Most B2B websites are treated as a project: build, launch, move on. That means performance slips, structure drifts and the effectiveness of your marketing quietly erodes over time.
We fix this with a consistent roadmap of optimisation and improvement across the areas that need it. This means measurable gains in speed, structure and search, delivered in regular sprints, with the impact reported back to you.
BUSINESS MOVES FAST. YOUR WEBSITE SHOULD TOO.
increase in visitor engagement for sites with regularly updated content. (WebFX)
of B2B search queries happen on mobile — a slow site on cellular loses opportunities. (BCG)
higher ranking on average for companies updating their website weekly. (Search Engine Journal)
of users judge a company’s credibility on website design alone. (Stanford Web Credibility Research)
If any of this sounds familiar, we should talk.
Every second of load time costs conversions, most painfully on mobile, where 70% of B2B search now happens. Slow pages quietly cap every campaign you run.
The visits are there; the conversions aren’t. Friction in the journey means you’re paying to attract people and then losing them at the last step.
Improvements land on a to-do list and stay there. Without a roadmap and a team, the compounding gains never get made.
When leadership asks what the website returns, you don’t have the numbers. Optimisation without reporting is just activity and you need proof.
Search rewards sites that stay fresh, fast and well-structured. Stand still and you don’t hold position... you lose it to competitors who don’t.
THE PROCESS
A tried and tested process for consistent improvement.
We deliver a cyclical process that drives consistency and compounding improvements so you can get more from your website.
Strategy
A kick-off to benchmark where you are today and where you want to be. This is grounded in your goals, data and your wider strategic objectives. Never guesswork.
Planning
We'll build a shared, visible roadmap of the tasks and changes that move the needle in the right direction, prioritised against your objectives.
Delivery
Improvements are delivered in regular sprints, so gains land consistently rather than in occasional big-bang projects.
Analysis
Reporting and KPIs in real time keep us accountable to your objectives and working alongside your sales and marketing function.
Adapt and iterate
We review what worked, what didn’t, and what’s next — keeping the site and your marketing moving in the right direction.
WHY APPEAL?
The right skills for your site, when they're needed.
A support plan with us means you're not buying a fixed set of hours doing one thing. You get a whole team on tap.
Speed and technical SEO one month, a conversion fix or a new component the next. We deploy the right skills across SEO, development, design, and strategy - against whatever matters most on your site for that sprint.
One point of contact and no recruiting.
HOW WE CAN HELP YOU
Everything that makes a site faster and sharper.
We'll deploy the right skills and expertise onto your site when they're needed to get the results your team needs.
Performance and page speed
We diagnose what’s slowing the site and fix it — Core Web Vitals, load times, mobile performance — so visitors reach your offer before they bounce.
Conversion rate optimisation (CRO)
We find the friction points in your key journeys and remove them, turning more of the traffic you already have into enquiries and pipeline.
Technical SEO and structure
Sharper site structure, clean technical foundations and keyword-led improvements, so the pages that matter rank and get found.
Accessibility audits
Accessibility audits and fixes that widen your audience and reduce risk — the right thing to do, and a ranking and reputation gain too.
Analytics and reporting
Real-time reporting and KPIs so every change is tied to a measurable outcome. You see progress, and you can prove the site’s return.
Security monitoring
Continuous security monitoring and staged updates catch threats before they become problems. Your site stays safe so you can focus on what matters.
CLIENT FEEDBACK
Vina Panchal
Managing Director, SDS Drives
“Appeal consistently deliver what we need and more.
We value having their ongoing expertise so we remain relevant in the ever changing online space.”
Stuck with your website?
If your website isn’t keeping pace with your business, let’s talk.