Modular WordPress rebuild and SEO growth for a national managed service provider.

Challenge.

Croft had grown faster than its website. The site described a smaller, older version of the business, and it had become difficult to change.

1. A restrictive site that no longer told the truth. The platform was old and rigid. Making it reflect the current shape of the business, the service range, the geographic footprint, the calibre of client, meant more effort than it was worth, so it kept slipping.
2. A buy and build strategy with no single roof. Acquisitions had brought in a set of businesses, each with its own website, its own regional reputation and its own audience. Bringing them together as one brand was overdue, but doing it badly would have been worse than not doing it.
3. Equity that could not be lost. Every acquired company carried years of accumulated search authority, backlinks and customer recognition.

Solution.

Migration first, rebuild second. The existing site was migrated across to us before anything changed, giving us a stable, properly managed platform to work from rather than a rebuild running on foundations nobody controlled.

A modular structure the team can run. The site was rebuilt on WordPress with layouts and UI features assembled as components inside the block editor. New service pages, sector pages and campaign landing pages are built in house, which matters for a business that keeps adding capability.

Consolidation that protected the value. The acquired brands were brought under the Croft roof with their search equity mapped and carried through. Redirects, content and authority were treated as assets to be preserved rather than tidied away, so the specific value each acquisition had built continued to work for the group.

Growth layered on top. With the foundations in place, SEO became the next phase rather than an afterthought. Over the 18 months since launch, Croft's average position in Google moved from 53 to 13.

HubSpot connected to the site. Enquiries flow straight into the CRM, so the marketing team can see what the website is actually producing rather than guessing at it.