Strategy Director

Luke Trimmings

Luke oversees strategy for both our clients and the agency, building long-term, profitable partnerships that drive mutual growth.

With a lifelong passion for technology, Luke co-founded a digital publishing software company with Ben Kelly in 2011. Their platform helped independent publishers distribute content through Apple’s former ‘Newsstand’ platform.

This venture evolved into a mobile software agency specialising in WordPress-integrated event and conference applications, before later going on to found Appeal Digital in 2017.

Having worked with hundreds of B2B companies, generating tens of thousands of leads, Luke brings deep expertise to sales and marketing growth for B2B organisations.

When he’s not working, you’ll find Luke running, reading, or playing with synthesisers.

Desert Island Luke:

Record

Phantom, Pt. II - Justice

Book

1984 - George Orwell

Luxury Item

MacBook Pro