Luke oversees the direction of Appeal, ensuring that we’re bringing always sharpening our focus and skills as a business.

With a lifelong passion for technology, Luke co-founded a digital publishing software company with Ben Kelly in 2011. Their platform helped independent publishers distribute content through Apple’s former ‘Newsstand’ platform.

This venture evolved into a mobile software agency specialising in WordPress-integrated event and conference applications, before later going on to found Appeal Digital in 2017.

Having worked with hundreds of B2B companies, Luke brings deep expertise to sales and marketing growth for B2B organisations.

When he’s not working, you’ll find Luke running marathons, reading, or attempting to play various musical instruments.