Lead Generating Website for Back Pain Specialist - Appeal Digital

Lead generating website for back pain specialist

Core Strength Studios

Core Strength Studios' therapy team have over 100 years collective experience helping people with back pain and injuries using exercise-based rehabilitation and sports massage.


Core Strength Studios originally had a WordPress theme which was performing moderately before deciding to transition onto a Squarespace website. Following that transition, they saw a dramatic decline in their search ranking and leads generated.

To help find a solution, they looked to Appeal Digital to build them a new website to reflect their expertise, generate leads for potential clients and increase their visibility online.

We approached Luke earlier this year to discuss a new website for Core Strength Studios. Our existing site was on a Squarespace platform and was not performing well in terms of Google rankings or lead generation. 

From the start, the team were really enthusiastic about the project and we enjoyed a session with Luke, Wendy and Rebekah to brainstorm ideas and make sure we were all clear on what we wanted the site to do for us and how we could achieve it. 

We were kept updated on the progress of the project all the way through and had loads of opportunities to see the site develop and give feedback.

The finished product perfectly reflects our brand and identity, as well as looking awesome. It’s already performing much better than our old site, going  from page 8 to the top of page 2 on Google for our keywords. It’s also generated 9 new clients, whose fees have returned 80% of the investment in the site already and it’s only been live for just under 2 months.

I’d say the numbers speak for themselves. We’re thrilled with our new website and would urge anyone who wants to invest in a quality, functional site with people who really know their stuff to speak to Luke and I would recommend Appeal to anyone with confidence.

Lydia Sherlock- Director


Knowledge to share

Core Strength Studios had the expertise under their belt and needed to showcase it.

Using video and a large library of knowledge articles, we designed the website so it demonstrated the amount of knowledge they had to share.

Having all of their free resources not only gave them credibility but provided an excellent resource to increase their online visibility.

Leads into the inbox

There are various methods leads can be generated through the website.

First, right on the homepage, you have a free ebook available for download which you can receive after submitting a contact form.

Ensuring that the website structure has the key information easily found is an important reason people stay on the site long enough to fill in a form.

Free Consultations publicise throughout the website, makes way for people who are unsure about the commitment to contact anyways.

Then we have specific landing pages that were created to provide information on specific types of treatments and offering free consultations as well.

Get to know the Team

Because therapies are so personal to a lot of people, it was important to showcase Core Strength as a friendly group of therapist that are fun and trusted.

Showing the personality behind the business is a driving factor to the success of Core Strength.


Within 2 months after the deployment of the new website, their search ranking increased dramatically from page 10 to top of page 2 of Google. Also, generated 9 new clients, covering 80% of the invest of the entire website.

Core Strength also has a website that is easy to use, and is able to easily generate new pages and content on the website, furthering their visibility online.


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